777mx Privacy Policy

This Privacy Policy is published by 777mx and applies to all personal data collected through the 777mx website, mobile-optimised platform, customer support channels, and any other service operated under the 777mx brand. References to "777mx", "we", "us", or "our" in this document refer to the operator of the 777mx platform. References to "you" or "your" refer to any individual who accesses, registers on, or uses the 777mx platform.

This Privacy Policy governs our data practices in relation to all registered and prospective players accessing 777mx from Pakistan, as well as any other jurisdiction from which the platform is accessed. It should be read alongside our Terms & Conditions, which together form the complete agreement between you and 777mx.

777mx is committed to handling your personal information with transparency, integrity, and care. We take our data protection obligations seriously and have implemented appropriate technical and organisational measures to safeguard the personal data we hold.

777mx collects personal data through several channels: directly from you when you register, deposit, withdraw, contact support, or interact with promotions; automatically through your use of the platform; and in limited circumstances from third-party identity verification and payment processing partners.

Data you provide directly:

Data collected automatically:

• IP address and approximate geographic location at the time of each session;
• Device type, operating system, and browser version;
• Session duration, pages visited, and in-platform navigation behaviour;
• Betting and gaming activity, including wager amounts, game selections, and results;
• Cookie identifiers and similar tracking technologies as described in Section 5.

777mx uses the personal data we collect exclusively for the purposes listed below. We do not use your data for purposes that are incompatible with those for which it was originally collected without first obtaining your consent or where otherwise permitted by law.

• Account management: Creating, maintaining, and administering your 777mx account, including processing login requests and managing account preferences.
• Identity and age verification: Verifying that you meet the minimum age requirement of 21 years and confirming your identity in compliance with our KYC obligations under our international gaming license.
• Transaction processing: Processing deposits made via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, as well as handling withdrawal requests to your verified payment method.
• Fraud prevention and AML compliance: Detecting, investigating, and preventing fraudulent activity, money laundering, and other illegal conduct in relation to your account.
• Responsible gaming monitoring: Monitoring gaming behaviour to identify patterns that may indicate problem gambling and to enforce any responsible gaming restrictions you have activated on your account.
• Customer support: Responding to your queries, complaints, and requests submitted through our support channels.
• Promotional communications: Sending you information about 777mx bonuses, promotions, and platform updates where you have opted in to receive such communications. You may withdraw this consent at any time.
• Platform improvement: Analysing aggregated, anonymised usage data to improve the performance, design, and features of the 777mx platform.
• Legal and regulatory compliance: Meeting our reporting, record-keeping, and cooperation obligations under applicable law and our licensing framework.

777mx processes your personal data on the following legal bases, depending on the purpose for which the data is being processed:

• Performance of a contract: Processing that is necessary to operate your account, execute transactions, and deliver the services you have registered for on the 777mx platform.
• Legal obligation: Processing required for us to comply with applicable law, including anti-money laundering regulations, KYC obligations, age verification requirements, and our international gaming license conditions.
• Legitimate interests: Processing for purposes such as fraud detection, responsible gaming monitoring, platform security, and improving the 777mx service, where those interests are not overridden by your rights and interests.
• Consent: Processing for marketing communications and certain non-essential cookies, where you have given your explicit consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

777mx uses cookies and similar tracking technologies to operate the platform effectively, remember your preferences, and analyse how the platform is used. A cookie is a small text file placed on your device when you visit the 777mx platform.

We use the following categories of cookies:

• Strictly necessary cookies: Required for the platform to function. These include session authentication cookies that keep you logged in during your gaming session. These cookies cannot be disabled without breaking core platform functionality.
• Functional cookies: Used to remember your language preferences, display settings, and other personalisation choices to improve your experience on subsequent visits.
• Analytics cookies: Used to collect aggregated, anonymised data about how players navigate and use the platform. This data helps us identify areas for improvement and measure the effectiveness of platform changes.
• Responsible gaming cookies: Used to track session duration and enforce any time or deposit limits you have set on your account, as well as to support our responsible gaming monitoring obligations.

You may manage non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the 777mx platform. Strictly necessary cookies cannot be disabled without impacting your ability to use the service.

777mx does not sell your personal data. We share your personal data only in the following limited circumstances, and only to the extent strictly necessary for the stated purpose:

• Payment processors: We share the financial data necessary to process your deposits and withdrawals with our payment partners, including JazzCash, EasyPaisa, and our banking partners (HBL, UBL, Meezan Bank). These partners are contractually required to protect your data.
• Identity verification providers: We may share identity documents and related data with third-party KYC and AML compliance providers for the purpose of verifying your age and identity.
• Regulatory and law enforcement authorities: We may disclose personal data to relevant regulatory bodies, law enforcement agencies, or courts where we are legally required to do so, including under our obligations under our international gaming license.
• Responsible gaming bodies: In cases involving self-exclusion or problem gambling intervention, we may share relevant data with responsible gaming organisations where required or where you have consented.
• Service providers: We may share data with technology and infrastructure service providers who support the operation of the 777mx platform. All such providers are bound by data processing agreements that require them to handle your data in accordance with this Privacy Policy.
• Corporate transactions: In the event of a merger, acquisition, or sale of assets involving 777mx, your data may be transferred to the relevant successor entity, subject to equivalent privacy protections.

As an internationally licensed gaming operator, 777mx may process and store personal data on servers located outside of Pakistan. When personal data is transferred outside Pakistan, 777mx ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under the data protection framework applicable to our licensing jurisdiction.

Safeguards used for international transfers may include:

• Contractual data protection clauses with the recipient entity;
• Transfer to jurisdictions that provide an adequate level of data protection as recognised under applicable standards;
• Technical security measures including encryption at rest and in transit.

By using the 777mx platform, you consent to the transfer of your personal data to servers located outside Pakistan where such transfers are necessary for the operation of the platform and the provision of services to you.

777mx retains personal data for as long as is necessary to fulfil the purposes for which it was collected, as described in this Privacy Policy, and for as long as required to meet our legal, regulatory, and licensing obligations.

• Active accounts: Personal data is retained for the full duration of your account's active status on the 777mx platform.
• Closed accounts: Following closure of your account — whether voluntarily or otherwise — 777mx retains transaction records, identity verification data, and account history for a minimum period required under our licensing and AML compliance obligations. This period is typically five (5) years from the date of account closure.
• Self-excluded players: Where a player has activated self-exclusion, their data is retained for the duration of the exclusion period and for the applicable post-exclusion retention period, to prevent re-registration during the exclusion window.
• Marketing data: Where you have opted in to promotional communications, your marketing preference data is retained until you withdraw consent. Withdrawal of consent does not affect data retained for other purposes.

When your personal data is no longer required for any retention purpose, it will be securely deleted or anonymised in accordance with our data disposal procedures.

777mx takes the security of your personal data seriously. We have implemented a range of technical and organisational measures designed to protect your data against unauthorised access, accidental loss, destruction, or disclosure.

• SSL Encryption: All data transmitted between your device and the 777mx platform is encrypted using industry-standard SSL/TLS protocols.
• Encryption at rest: Sensitive data stored on our servers — including financial data and identity documents — is encrypted at rest.
• Access controls: Access to personal data within 777mx is restricted to personnel who require it for specific operational or compliance purposes, and is governed by role-based access control policies.
• Fraud detection systems: Automated monitoring systems are in place to detect suspicious activity, unusual transaction patterns, and potential security threats in real time.
• Incident response: In the event of a data security incident affecting your personal data, 777mx will notify affected players and relevant authorities in accordance with applicable requirements.

While 777mx employs robust security measures, no online platform can guarantee absolute security. You are responsible for keeping your account login credentials confidential. If you suspect that your account has been accessed without your authorisation, contact 777mx support immediately.

As a 777mx player, you hold the following rights in relation to the personal data we process about you. To exercise any of these rights, please contact our support team using the contact details in Section 14.

• Right of access: You may request a copy of the personal data 777mx holds about you, along with information about how it is being used.
• Right to rectification: You may request that inaccurate or incomplete personal data held about you be corrected or completed.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to overriding retention obligations under law or our licensing framework.
• Right to restrict processing: You may request that we restrict the processing of your data in certain circumstances, for example while a correction request is being resolved.
• Right to withdraw consent: Where processing is based on your consent (for example, for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to object: You may object to processing of your personal data where that processing is based on legitimate interests, subject to 777mx demonstrating compelling grounds that override your objection.

777mx will respond to all valid data rights requests within a reasonable period. In some cases, we may need to verify your identity before processing your request. Where we are unable to fulfil a request due to legal or regulatory retention obligations, we will explain the reason clearly.

The 777mx platform is strictly for adults aged 21 and above. 777mx does not knowingly collect personal data from individuals under the age of 21. Our registration process includes age verification steps designed to prevent minors from creating accounts.

If 777mx becomes aware that personal data has been collected from an individual who is under 21 years of age, we will:

• Immediately suspend the account in question;
• Delete the personal data collected from the minor as promptly as is operationally and legally possible;
• Return any funds deposited to the account net of any winnings generated, in accordance with our Terms & Conditions.

The 777mx platform may from time to time contain references to third-party services, such as payment providers. Accessing those services will be subject to the privacy policies of those third parties, which are independent of and separate from this Privacy Policy.

777mx is not responsible for the privacy practices or content of any third-party service. We encourage you to review the privacy policy of any third-party service you interact with in connection with your use of the 777mx platform, including the privacy policies of JazzCash, EasyPaisa, and any banking partner you use for deposits and withdrawals.

777mx reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or our licensing requirements. The effective date of the current version is always displayed at the top of this page.

Where amendments are material — meaning they significantly affect how your data is collected, used, or shared — 777mx will notify registered players via the email address associated with their account at least seven (7) days before the changes take effect.

Your continued use of the 777mx platform after the effective date of any amended Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the revised Privacy Policy, you must close your account before the effective date of the changes.

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or wish to raise a concern about how 777mx handles your personal data, please contact our support team. We are available 24 hours a day, 7 days a week to assist players across Karachi, Lahore, Islamabad, Faisalabad, and all of Pakistan.

Please mark your message clearly as a "Privacy Request" or "Data Rights Request" so that our team can route it to the appropriate person. We aim to acknowledge all data rights requests within 48 hours and to resolve them within 30 calendar days, or within a shorter period where required by applicable law.

For responsible gaming-related requests, including self-exclusion or deposit limit activation, please mark your message accordingly so that our dedicated responsible gaming team can prioritise your case immediately.